Grocery Manufacturers Association

Nothing like a smart burp.


Facts Up Front labeling initiative is a fact-based approach that summarizes important nutritional information in a clear, simple format on the front of food and beverage packages. This in-store campaign promoted the nutritional system and helped busy parents to make better, more informed decisions when shopping. The design and illustration together communicated the benefits in a fun, friendly and humorous manner while also communicating quick, factual information. Burp.


what we did


brand identity

brand design

key art design

in-store marketing


GMA Feed Your Brain Instore Poster
GMA Look Learn Instore Poster
GMA Ready Know Instore Poster


Brand Lab