Grocery Manufacturers Association
Nothing like a smart burp.
Facts Up Front labeling initiative is a fact-based approach that summarizes important nutritional information in a clear, simple format on the front of food and beverage packages. This in-store campaign promoted the nutritional system and helped busy parents to make better, more informed decisions when shopping. The design and illustration together communicated the benefits in a fun, friendly and humorous manner while also communicating quick, factual information. Burp.
what we did
key art design